I took a break and went to see a movie yesterday and there I saw it; My favorite acoustic blues group G-Love and Special Sauce leading a remix of the old Hilltop “Teach the world to sing” coke commercial. Only this time they were teaching the world to “chill” holding Coke Zero bottles on a Philly rooftop at sunset. (you can see the commercial here if you haven’t seen it already. You can also download the song and the ringtones for your phone.)
Several things ran through my mind:
1. Cool. Good to see G-Love getting some mainstream exposure after all these years.
2. He’s gonna catch a lot of crap for “selling out.”
3.Why didn’t they just have him sing “Cold Beverages?”
4.I wish they’d play it again. I’ll Google it later.
G-Love is his own thing. He raps, yeah, but he imitates nobody. After several decades, rap is no longer a genre of music unto itself. People sing in all sorts of genres and nobody refers to it as “singing music.” Rap can and is being incorporated into all sorts of other types of music beyond hip-hop. A white blues guy who raps like G-Love owes a debt to the black pioneers of the rap form but don’t compare him to them. So far as I know, there is no one out there doing acoustic blues with rap as well or as long as G-Love and Special Sauce. If there is, I’d love it if you’d enlighten me.
He hasn’t sold out either. Yet. Any long time listener knows that the commerical totally reflects his vibe and, of course, he loves Cold Beverages. It’s a perfect fit. I just hope it doesn’t go so far it becomes self-parody.
For those of you that are crying “sell-out”, those of you that think that all rap must be hip-hop, or especially all you posers that think anything not from your avant-garde ultrahip corner of the music world is lame, you need to listen to my man G-Love and just chill. Coke Zero is optional.